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Making Big Data Work for Your Business by Sudhi Sinha

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Spotting and simulating growing influences

Today, data is impacting your business more than you may realize. Before you go further into developing organizational strategies around big data, you need to understand the evolving influences of data and analytics on your business. You start this process by simulating the use of data by your organization in its current state, then understanding what your competitors are doing in this space, and finally understanding the correlation between different data points that impact your business.

Simulating your organization's use of data

You need to appreciate how the trajectory of your business has been influenced so far by the data elements you have used. You need to develop a historical perspective of this ...

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