Chapter 2. The Second-Hand Reseller

What will your eBay business be like? It all depends, of course—on what type of merchandise you want to sell, how you want to acquire that merchandise, and how you want to price and sell it. This combination of what you sell and how you sell it will define your eBay business model.

If you browse through the various sellers on eBay, you’ll discover a lot of different types of businesses. Some eBay businesses sell high-priced goods, some sell low-priced goods; some sell used merchandise, some sell new merchandise; some buy their goods at garage sales and estate sales, some buy direct from manufacturers. It’s a real mix.

Interestingly, all these hundreds of thousands of eBay businesses can be divided into ...

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