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Maker Pro by Mike Hord, Adam Wolf, David Gauntlett, Joe Meno, Rob Klingberg, Susan Solarz, Michael Krumpus, Alex Dyba, Tito Jankowski, Eri Gentry, Jimmy DiResta, Mitch Altman, Sophi Kravitz, Andrew 'bunnie' Huang, Wendy Jehanara Tremayne, John Baichtal

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Chapter 7. Pick Your Maker Sherpas

Several weeks into my newfound obsession with tiny lighting, after I’d already decided to embark on the journey of turning my rough prototypes into commercially viable products, my wife asked a very good question: “If the need for a product like yours is so great, how come somebody else hasn’t already made it?” I’ve held that question in my head through the ups and downs of the last three years, and in its answer lies the difference between startup success and failure.

Makers today sit at the pinnacle of decades of advances in electronics, manufacturing, engineering, and staffing—all of which enable us to birth something new and launch it into an eager marketplace with the lowest barriers ...

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