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Make Your Website Sell by Jed Wylie

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image  GOALS REPORTS

This section of Analytics reports on the Goals you created when you were setting up your Analytics account.

Once you click on Goals it will give you the obligatory Dashboard dedicated to the Goals you have set up. In the example below there is one Goal which determines whether a visitor has signed up to the website’s email marketing. The screenshot also shows the drop-down list of different Goal metrics you can choose: Goal Conversions, Goal Conversion Rate, Total Goal Value and Goal1 Completions.

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Fig 24 Goal Conversions overview ...

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