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Make Your Website Sell by Jed Wylie

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image  GETTING THE MOST OUT OF YOUR ANALYTICS

Clearly your goals for the site will be dependent on the type of site you are running. If it’s a lead-generation website, your interest will be focused on getting enquiries, sign-ups, etc. If you are running an advertising website, your interest will be in getting as much traffic to the site as possible and having visitors click on your advertising messages (commercial forums are great examples of this). If you are running a customer support site, your focus will be giving customers the quickest and most appropriate routes to the answers they want.

Knowing what your core objectives are is fairly obvious ...

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