Onsite work is activity that takes place on your website; it includes:
1. Packing your website with great content that people will want to link to
2. Optimising your target pages for the keywords you have identified
3. Making sure that your website is as search engine friendly as possible
So, let’s get started.
This is the easy bit – simply write great copy. Write copy that is going to inspire people to link to you. That’s it. No magic, no sleight of hand, no brown envelopes under a park bench for Google. Just write great copy that people will love to link to. (Once again you can see the concept of ...