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Make Your Website Sell by Jed Wylie

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image  HOW ARE YOUR WEBSITE’S RANKINGS CALCULATED?

In the early days (between 1994 and 2000) search engines suffered from a significant problem: you’d type in a perfectly innocent phrase like ‘san francisco holiday’ and you’d see a whole slew of results which had nothing to do with either San Francisco or holidays, and were often less than savoury! So the results you got back were completely irrelevant to the search you entered. This eroded people’s confidence in the results and caused user disenchantment and ultimately led to the demise of many search engines.

It was the concept of relevance that was fundamental to Google’s success, as it instilled ...

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