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Make Your Website Sell by Jed Wylie

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image  ACTION THINKING

What’s the most important point about marketing? Simple, that the person you’re marketing to takes the action you want them to take. Without them actually ‘doing something’ at the end of your marketing, the exercise is wasted. This is even more important on the Internet. Imagine investing all your hard-earned time and cash attracting visitors to your website, only to discover that none of them act on your sales message. Ultimately, this chapter is about helping you maximise the conversion actions your visitors take, but in this last section I wanted to give you the reasoning which underpins everything I’ve suggested.

It stems ...

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