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Make Your Website Sell by Jed Wylie

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image  WRITING WINNING COPY

If there is one single thing you can do to radically increase the number of conversions from your website, it is to improve your copy. Copy is any word that appears on your website, including the headline, the main content, the navigation menu, the words on buttons, the text in your footer, the hover text over a hyperlink, and so on.

Why is it so important?

Well, let me just take a second to explain. When most companies develop a new website they pay far more attention to how it looks than what it says. They get carried away with art and design. It’s as though they’re having their dream car built for them but fixate on the ...

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