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Make Your Website Sell by Jed Wylie

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image  BUILDING AN ONLINE RELATIONSHIP: CRAFTING POWERFUL EMAILS

There are five key components to a successful email. Think of them as hurdles you must jump in sequence. You begin by delivering the email which must then be opened. Opening it doesn’t mean it is read, however – that’s the next hurdle. Finally, you want someone to click through to your website where you can complete the sale, get the lead or do whatever it is you need them to do.

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Fig 7 The five key steps to zoning in on email conversions

In the remainder of this chapter we’ll focus on getting ...

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