We’ve reached the point where someone has:
1. Landed on your sign-up page
2. Signed up
3. Had their details recorded by your email marketing software
4. Received their first email6
Should we stop there? After all we’ve captured their email address and sent them an email. Job done. Well it would, of course, be fantastic if everyone we emailed instantly loved us and sent money, but they’re probably not going to do that after just one email contact. (It’s rare for you to make a cold call out of the blue and be taking money at the end of it. Most of us only part with our hard-earned cash when ...