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Make Your Website Sell by Jed Wylie

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image  INTRODUCTION

Email has revolutionised the way we communicate. Yet strangely most businesses see email as merely a means to make their general communications more efficient and in doing so overlook its marketing benefits. This opportunity is exciting because if you do email marketing well you will create such trust between you and your recipients that they will actively look forward to receiving your communications and in doing so become highly motivated customers.

In a survey of 3,186 marketers by MarketingSherpa in 2008, some 64 per cent said that email marketing provided a good ROI or was their strongest tactic – which put it as the No. 1 proven ...

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