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Make Your Website Sell by Jed Wylie

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image  WHY YOU SHOULD USE ADWORDS BEFORE SEO

Usually, when a website is finished, the first thing the business owner thinks of is getting the site as high as they can on the search engines. And so they should: getting listed is vital if you want to take advantage of free traffic from the likes of Google.

However, the majority think the way to do that is through optimising their website so that the search engines will naturally rank them more highly. This is a process called Search Engine Optimisation, and we’ll deal with that in Chapter 8. However, in order to do any Search Engine Optimisation you need to know what keywords your website needs to be ...

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