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Make Your Website Sell by Jed Wylie

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image  SELECTING PROFITABLE KEYWORDS

Introduction

Keywords are at the very heart of your Google AdWords campaign. Getting this part right will give you access to the mind of your buyer – a sort of Google telepathy. Keywords are what people type into Google when they are looking for something they want. If that keyword is in your AdWords campaign, your ad will appear and when clicked on will take your visitor to your website. So, let’s go through the exact steps you need to take in order to create money-making keywords.

Most people just want to jump right in and start thinking up keywords. Now, you can do this but it’s likely to become fairly unstructured, ...

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