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Make Your Website Sell by Jed Wylie

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image  INTRODUCTION

Once your site is built the next most important action is to get visitors to it. In this chapter, I want to show you one of the most powerful online marketing techniques in the world. It is a tool which will attract hundreds if not thousands of customers to your website 24 hours a day 7 days a week and it is called pay-per-click, or PPC for short.

For the smart marketers like you using pay-per-click systems can be a simple way of putting money in your pocket. Eventually, for every pound you invest in pay-per-click, you should know that you are going to get two pounds, five pounds, a hundred pounds in return. Now, if you think that ...

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