This is the cool bit, the bit everyone loves! It’s the bit that turns your wireframe into a beautiful design.
When you see your wireframe blossom into a stunning design, all the hard work seems worthwhile. But before you get to enjoy the fruits of this though you’ve got to give your designers some direction.
Designers love briefs and so it pays to get as much information to them as possible about your visual preferences before they produce any designs. I find a great way to begin this process is to simply list five sites that you love and five you hate.3
Hand that over to the designers ...