Chapter 8

Agents and Managers—What’s the Difference?

DO YOU NEED AN AGENT?

At the Oscars, everybody thanks their agent. When you put together a film for financing, often you will be asked if your project is being represented by an agent. Even production designers and cinematographers have agents. Everybody seems to have an agent—but what does an agent do?

You have probably heard of the big four agencies: CAA (Creative Artists Agency), ICM (International Creative Management), WME (William Morris Endeavor), and UTA (United Talent Agency). The client list of each of these companies is a who’s who of the media world. Each department of the big agencies concentrates on specific areas. There is Talent (actors), Literary (directors, writers), TV-Literary ...

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