Chapter 4. THE OPENING DAYS

The opening of your premises is a very important time. It's your opportunity to induce people to try out something new. In this chapter we'll cover:

  • Thinking about the marketing and networking side of the enterprise

  • Getting it busy quickly at start-up time

  • Making sure that the first impression your premises give your customers and potential customers is exactly the one you want

  • Writing a detailed business plan

PLANNING THE MARKETING PROCESS

The main reason new small businesses don't succeed is because they don't get enough customers – it's as simple as that. It's said that if you invent a better product, no matter how simple it is, people will beat a path to your door to buy it; but that's not my experience. It's hard ...

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