Chapter 2. STARTING AFRESH

Right, you have the germ of a business idea and you're ready to make some decisions on how you're going to set up the new business. In this chapter you'll look at:

  • Defining the lifestyle change you're about to make

  • The risks of setting up your first business

  • Preparing to change lifestyles

  • Defining what you're going to sell and to whom you are going to sell it

  • Evaluating the feasibility of the idea

  • Getting the start-up money

DECIDE WHAT YOU'RE GOING TO DO AND WEIGH UP THE RISKS

Some time ago I got together with three people, each of us put in £5000, and we took on the lease of a derelict licensed bar in the centre of Brighton. Interestingly, and quite by chance, we were starting in a recession. If you begin a business in a ...

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