CHAPTER 9

When Your Wave Hits a Wall

Not every wave will work. Some will never get started or, if they do, never build the momentum or reach the result intended. For all of the success stories, I also heard: “I couldn’t get others interested,” “It was a great idea, but there wasn’t funding for it,” or “In spite of my best efforts, I could never get my business off of the ground.” And almost every Wave Maker told me of setbacks and problems they faced.

We all have failures. Every one of us. That is how we learn, grow, and get better. Failures can also be our best opportunities to learn. I bet if I asked you to list the times in your life when you learned the most, you’d have failures or some difficult times on your list. I know I would. And, that ...

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