RULE 23 Put the Times Square Principle to Work for You
Right now, there’s a man standing in Times Square in New York City who has mastered one of the essential principles for success in business.
Before I tell you about him, though, let me ask you a question about Times Square itself. If I were to stand on 42nd Street and Broadway and simply stick my hand out during rush hour, do you think anyone would ever put any money into my hand?
When I ask this question in seminars, there’s usually a pause before someone in the group says, “Sure. Eventually, someone would probably give you some money.” And that’s the right answer. With all the people passing by, eventually I would catch somebody’s eye, and that person would stop and put a quarter or a dollar ...
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