RULE 15 Get Redundant—by Building Backup Plans for Contacts Who Are Depending on You
One of the trainers who works for me shared the following story:
“A couple of months ago, I had to get to the airport, and I arranged for a limo service — I’ll call it Low-Rate Limousine — to drive me there. Max Low-Rate, who drives for Low-Rate Limousine, picked me up, and it seemed like Max and I had plenty of time to get to the airport. Unfortunately, there was an accident on the highway. Max and I sat in the car and stared at the traffic jam for 45 minutes. I missed my flight.
“Last week, I used a different limo company to get to the airport. Jack Acme, who drives for Acme Limousine, picked me up. We hit the highway; he saw an accident ahead of us. I saw ...
Get Make the Sale Happen Before Lunch: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want (PAPERBACK) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
