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Make The Sale Happen Before Lunch by Stephan Schiffman

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RULE 12 Lie to Your Own Brain— So You Can Hardwire Your Best Moves

If someone were to ask you to name the greatest basketball player in history, what would your answer be? If you’re like most people polled in a recent survey, your response would be both immediate and pretty easy to justify: Michael Jordan.

I won’t bore you with the mind-bending statistics on the books reflecting Jordan’s remarkable career in the National Basketball Association. (If you’re a serious basketball fan, you probably know some of them already.) All I want to do is remind you that Air Jordan so dominated his chosen field of endeavor that people who know next to nothing about sports can divide the modern basketball era into two periods: Before Michael and After Michael. ...

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