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Make The Sale Happen Before Lunch by Stephan Schiffman

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RULE 3 Act Where You Want to Be, Not Where You Are

“Where are we going, boys?”“To the top, Johnny!”“To the top of what, boys?”“To the Toppermost of the Poppermost, Johnny!”

That’s a specially constructed, mind-clearing ritual dialogue that a young rhythm guitarist by the name of John Lennon forced on his scruffy bandmates long before the advent of Beatlemania. Why do you imagine he made the group play such a game?

Picture the four of them trying to motivate themselves to play another all-night set of rock ’n’ roll standards — for which they would receive starvation wages. Picture Lennon staring out at a nearly deserted dance floor. Picture four ill-fed young men getting ready to take the stage in a rough-and-tumble tavern in front of yet another ...

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