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Make: Technology on Your Time Volume 41 by Mark Frauenfelder

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SOAPBOX

Experience Over Entertainment

How the toy industry is growing in the right direction.

Written by Wayne Losey image Illustration by Jim Burke

THE NATURE OF PLAY IS EVOLVING IN OVERDRIVE. For years, kids have been migrating away from the historical toy categories that made the industry an economic juggernaut. With the rise of mobile, interactive screenplay has pulled a lot of users away from analog toys. With their low cost, high production values, deep interactivity, and (of course) mobility, they are, literally, the killer app for play. Compressing all that play value into one experience has made it difficult for the toy industry — and analog ...

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