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Make it Fly! by Brigitte Cobb

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Step 5

Define your approach

“What do you want to achieve or avoid? The answers to this question are objectives. How will you go about achieving your desired results? The answer to this you can call strategy.”

William E. Rothschild

Your approach is the first component of your strategy. It consists in defining how you will bridge the gap between where you are now and where you want to be. It is the type of action you’ll choose to take to reach your objectives. There are lots of ways to achieve the same thing, but what is the best way for you? Think about what you want to create; better still, get hold of your Step 1 exercise. Consider where you ...

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