Chapter 4 Thermoforming Plastics
The 1960s were a golden age for toys in America due to a timely combination of postwar factors. The Baby Boomers were in their prime toy-buying years (“for ages 6–12”), while the boom in the economy created more purchasing power for their parents. For the first time, toys were sold using network television advertising campaigns, launching nationwide fads—fast, fast, FAST! The graduate of the 60s was told there was a “great future in plastics,” while at the same time the space race spurred an interest in science education and technological toys.
Productive Plastic Playthings A Look Back at 1960s Maker Toys ...
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