Advertising Your Site
“Shouldn't you also pursue traditional promotional opportunities?” Anita said.
“Such as?” I asked.
“Such as getting profiled in the local newspaper or getting a radio interview.”
“Absolutely,” I said. “Everything helps. But those things rarely happen for niche topics—newspapers and radio stations want topics that interest a broad cross-section of their audience. Still, it's certainly worth a try once your site's established.”
“You mentioned one other thing—advertising your site,” said Claude, “which sounded kind of bizarre to me. The costs would just eat into your profits.”
“Not if you do it right,” I said. “The key is to make more money from the extra traffic than you're paying to get the traffic. As long as you do that, ...
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