Making It Easy to Find Your Site

“That's funny,” Stef said, “I would have thought that word of mouth was the most important thing.”

“No,” Anita said, contradicting her sister, “I think making a site findable is more important. I have bookmarks for the sites I often visit, but there aren't that many of those. Most of the time, I just start the browser and Google for what I want.”

“Ah yes,” I said, “the newest verb in the English language: 'to Google.' I'm sure Google's lawyers have daily fits over that use of their trademark. But it underscores what Anita just said: People turn to search engines to find the information they want. If your site's not listed in the search engines, or it has a poor ranking, you'll miss out on a lot of traffic.”

Get Make Easy Money with Google: Using the AdSense Advertising Program now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.