Placing the Ads
“Wow,” said Anita, “there are a lot of ad formats to choose from. I count, what, eleven of them?”
“So far, yes,” I said. “When I first started using AdSense, there were only four. And the ad links are much more recent additions. Definitely lots to choose from.”
“Do they all get used?” Stef asked. “All the blogs I've seen with ads put them on the side, like I did.”
“I think they all get used, yes,” I answered, “but I think certain formats are much more popular than others. Certainly the tower formats-especially the original skyscraper layout-are popular. They fit naturally on the left or right side of a page. Of course, the banners work well at the top or bottom of the page, in the header or footer.”
“The button format would work ...
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