The Next Challenge

We were all feeling pretty tired at this point, and it was late, so it was time to wrap up our session.

“I hope you understand the AdSense program now,” I said to the other three.

Anita was tired, but enthusiastic. “It does sound pretty simple,” she agreed. “If I had a Web site, I'd be going online right now to join the program!”

“Yeah, that's the problem,” Claude said, “you need a site. That's where it gets complicated, I guess.”

“No,” I disagreed, “building a site isn't that complicated once you get started. We'll get to that later. But first we need to talk about topic selection, how to figure out what your site should be about.”

“To maximize the money you'll make?” Anita asked.

“Not just that,” I said, “but that's certainly ...

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