Chapter two. Understanding AdSense
| > Eric: | Tonight I'm going to explain Google's AdSense program to you. |
| > Anita: | Ads annoy me, actually. They're always showing up where I don't want to see them. |
| > Eric: | You're referring to 'pop-up' ads. They are obnoxious. But there are ways to disable them. |
| > Claude: | I see text-only ads all over the place now. Sometimes I even click on them. They're pretty unobtrusive. Google shows them on their search pages, but they don't bother me there. |
| > Eric: | In fact, Google is one of the major players in online advertising. They really pioneered the use of text-only ads. One of the things that makes AdSense so great is that the ads are context-based. They're targeted specifically to the content of the Web page on which ... |
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