Who Cares about My Pages?

After I had described the process, Claude expressed doubts about it. “I don't know,” he said. “It seems too easy. I can see why popular sites like CNN.com and Forbes.com make money by selling advertising space, but why would any advertiser want to rent space on my pages?”

About AdWords

See Chapter 2 for more on Google's AdWords program.

Claude's question wasn't unreasonable. Why would an advertiser deal with anyone other than the big sites? There are a few good reasons, in fact:

  • Not everyone visits the big sites.

  • The big sites are expensive advertising venues.

  • Ads on big sites are aimed at broad segments.

But no advertiser can afford to place ads on millions of small Web sites—it's just too much work. Even dealing with ...

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