The Elevator Pitch
It was time for my elevator pitch about making money with Google. Maybe you're unfamiliar with the term elevator pitch. An elevator pitch is a very short talk or presentation designed to drum up interest in an idea or concept. It traditionally refers to an on-the-spot idea description made by an entrepreneur to grab the attention of a potential investor cornered in an elevator. We weren't in an elevator, but I wanted to grab Claude's attention.
“Claude,” I pitched, “anyone can make money with Google using a four-step process with no programming required. If you can surf the Web, you can learn the process.”
He was interested. “What's the catch? Do I have to buy one of those get-rich-quick systems?”
“No,” I said, “there's no ...
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