How to Improve a Web Site
Increasingly, the challenge for all Web initiatives is to show that they are delivering value to the business. At the same time, we have come to realize that it is absolutely essential to put customers at the heart of any Web site: Continually improving their experience is the only way to acquire and retain customers who have the luxury and power to go elsewhere if they wish. Optimizing the performance of a site is about improving the customer experience. But with maximum commercial efficiency, it is about doing everything you can to squeeze every last drop of quality out of a site to keep the customers happy and squeezing out every last drop of business value, while maximizing efficiencies to keep the business happy. ...
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