Maintaining and Evolving Successful Commercial Web Sites

INTRODUCTION TO CONTENT MANAGEMENT

The processes and practices examined in Part I on change management are applicable to a Web site at any stage. They help introduce a rigour that ensures quality and efficiency. However, as Web sites continue to grow, even efficient change management cannot keep up with the volume and dynamism of change required. Nor does change management in itself give you the platform you need to dynamically match content to users across multiple platforms. Sooner or later, it is likely you will have to confront what has become known as content management. In some circles, this is refined to Web content management, but although we will be concentrating on Web sites, it would be wrong to think of content management as Web ...