Preface
So you’ve got a Web site. Now what?
Now it needs to be maintained. Now the pressure is on to maximize the returns on the investment made in the site. Senior management wants reliable information on how the site is performing, customers need to be better serviced, and it is time to go to the next phase to stay competitive. Internal and customer expectations continue to rise.
As an industry, we have had a bit of time to build experience and learn what works and what does not. We are more confident in the basics. But now we are expected not only to squeeze as much performance and value as possible out of existing Web sites, but also tackle more advanced and complex issues such as content management, site measurement, personalization, and ...
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