Summary
In this section, we have looked at several ways in which we can keep the URLs on our website consistent, especially the home page. Using the .htaccess file, we can also redirect old URLs to their new counterparts.
We've also looked at how we can use the robots.txt file to disallow unnecessary pages from search engines in order to avoid any duplicate-content-related issues.
We've also seen how category pages can sometimes be duplicated due to active layered-navigation filters and how we can resolve this by using a bespoke Observer function to dynamically change our meta information.
In the next chapter, we will be looking at some of the best Magento extensions available that are specifically designed with search engine optimization or conversion ...
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