Implementing and analyzing content experiments
Running content experiments (also known as A/B testing or split testing) is such a far-reaching subject that it could easily be a book in its own right.
As we're trying to cover all the main aspects of Magento SEO, I can only touch upon a couple of useful content-optimization tools that are available and that may help us to increase conversions through adapting the content to better serve our customers.
Google Content Experiments (announced in 2012: goo.gl/yuPcta) allows you to run small snippets of JavaScript on your pages to enable you to track different variations of a page through Google Analytics. Using goals within GA, you can then track the version of the page that is producing the best conversion ...
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