Understanding Multi-Channel Funnels
When a customer purchased a product from our Magento website, we used to only be able to see his/her last interaction; that is, the last traffic source that brought the user to our store. With Multi-Channel Funnels, we can now analyze data that has been stored against a customer on the leadup to his/her purchase. Essentially, we are analyzing his/her conversion path.
The standard channel groups that are analyzed are organic search, referrals from other websites, and direct visits.
Tip
If we integrate AdWords tracking, we may also see paid search results as a channel along with more advanced AdWords secondary dimensions.
The two main areas within Multi-Channel Funnels for us to have a look at are assisted conversions ...
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