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Magento Search Engine Optimization by Robert Kent

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Chapter 6. Analyzing and Tracking Your Visitors

In Chapter 1, Preparing and Configuring Your Magento Website, we looked at how to set up Google Analytics (GA) within Magento—particularly how to enable e-commerce tracking.

In this chapter, we will not only be looking at how to interpret the data that we receive, but more importantly how to use it to better optimize our Magento website and continuously improve our conversions.

In this chapter, we will do the following:

  • Look at the differences between the many sections specific to e-commerce tracking within GA
  • Understand how Multi-Channel Funnels (MCF) can help determine the origin of our online sales
  • Understand how to track custom events and compare them in relation to e-commerce conversions
  • Look at how ...

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