Integrating the breadcrumb and organization schema
Along with the Product
and Review
schemas, which we looked at in Chapter 2, Product and Category Page Optimization, there are many other schema types that we can implement within our template files. In this section, we will look at implementing the following:
- The
breadcrumb
rich snippet - The
organization
(akalogo
) schema
Adding structured data to our breadcrumbs
The breadcrumb
rich snippet is highly recommended for any e-commerce website as it helps to improve the legibility of our URL within the SERPs. Along with this, it provides the user with multiple links under the result to give that user the option to visit our category pages directly from the search engine.
Search engines such as Google can ...
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