Google Analytics
SEO would be obsolete if there wasn't a way to analyze the flow of traffic onto (and through) our optimized website.
There are many analytics packages out there, but the most popular by far is Google Analytics (http://www.google.com/analytics/).
In order to set up Analytics effectively on our Magento store, we will need to enter our Google Analytics Account Number (tracking ID) in the administration panel. It is also recommended that we activate e-commerce tracking from within our Google Analytics account.
In order to do this, perform the following steps:
- Log in to our Google Analytics account and navigate to our particular website's account page.
- Click on Admin.
- Within this section, we should see three columns: Account, Property, and ...
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