Optimizing our titles, content, and meta information
Within CMS, category, and product pages, there will always be the option to specify Page Title, Meta Description, and Meta Keywords, and most importantly, the ability to add content to the page.
If we take a look at a normal
Search Engine Results Page (SERP)—in this case Google—obtained using the search query Magento open source download, we will see that two of these elements are used directly in the result listings (Title and Meta Description):
The code used to display the preceding result is as follows:
<title>Open Source Ecommerce Software & Solutions | Magento</title> <meta name="description" ...
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