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Magento 2 - Build World-Class online stores by Jonathan Bownds, Bret Williams, Vladimir Kerkhoff, Ray Bogman, Fernando J. Miguel

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Managing advanced pricing

Selling products can be hard. Lots of websites are selling the same product. But how can we attract new customers and persuade them to buy our goods?

Many websites have the same default retail price shown on their site. When using advanced pricing we can show special prices within a particular date range, or display tier prices for our beloved platinum members.

Another option could be using a minimum advertised price (MAP). This feature is useful if your product manufacturer has established a Manufacturer's Suggested Retail Price (MSRP), and you want to sell the product at a price lower than the MSRP. What this feature basically does is hide the product price display in your catalog and only shows this during product purchase. ...

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