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Magento 1.3 Sales Tactics Cookbook by William Rice

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Chapter 5. Increasing the Sale

Most store owners don't want their customers to buy products that the customers don't want. "Buyer's remorse" can lead to returned products and customers with bad feelings. However, we do want our customers to buy everything that they want. In other words, we want to maximize our sales using techniques that are both honest and effective.

Magento offers several techniques that we can use to maximize sales:

  • Upselling with "You may also be interested in"
  • Make additional sales with related products
  • Make additional sales with custom options
  • Offer cross-sells in the shopping cart
  • Offer quantity discounts
  • Offer free shipping

Each of these techniques is described below.

Upselling

In Magento, an upsell is a product that you would like ...

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