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Magento 1.3 Sales Tactics Cookbook by William Rice

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Optimizing images for search engines

Search engines use the information that you enter about images when matching a search query to your page content. In this section, we will see how to optimize image information in Magento so that search engines accurately match searchers with your product page.

We will use the following example page:

Optimizing images for search engines

Our goal is to optimize the meta information and name of this image, so that it enhances our search value.

How to do it...

Before you log into Magento, rename the image that you want to use on the page. Use a name that describes the product in the picture.

A good name for the image above would be jamaican-blue-mountain-coffee-whole-bean.jpg ...

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