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Magento 1.3 Sales Tactics Cookbook by William Rice

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Adding meta information

In this section, we will cover how to optimize your product pages by entering meta information.

The word meta means "About this subject". Webmasters use meta tags to tell search engines about a page. A page's meta information should accurately describe the content and purpose of that page. This helps the search engines categorize the page better. Some search engines use meta keywords and meta descriptions, while others ignore them. Because search engines can change their policies at any time, it is to your advantage to add this meta information, just in case your favorite search engine begins using it.

I use the word "page" instead of "site" deliberately. While you may be concerned about the search engine rank of your store's ...

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