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Magento 1.3 Sales Tactics Cookbook

Book Description

Solve real-world Magento sales problems with a collection of simple but effective recipes

  • Build a professional Magento sales web site, with the help of easy-to-follow steps and ample screenshots, to solve real-world business needs and requirements

  • Develop your web site by using your creativity and exploiting the sales techniques that suit your needs

  • Provide visitors with attractive and innovative features to make your site sell

  • Part of Packt's Cookbook series: Each recipe is a carefully organized sequence of instructions to complete the task as efficiently as possible.

  • In Detail

    Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.

    This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.

    This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.

    This practical book, packed with easy-to-flow recipes, tips, and tricks, will help you enhance your sales tactics and boost the sales of your Magento site

    Table of Contents

    1. Magento 1.3 Sales Tactics Cookbook
      1. Magento 1.3 Sales Tactics Cookbook
      2. Credits
      3. About the Author
      4. About the Reviewer
      5. Preface
        1. What this book covers
        2. What you need for this book
        3. Who this book is for
        4. Conventions
        5. Reader feedback
        6. Customer support
          1. Errata
          2. Piracy
          3. Questions
      6. 1. Attracting Visitors
        1. Introduction
        2. Adding meta information
          1. Getting ready
          2. How to do it...
          3. How it works...
            1. Meta information and search sites
            2. Tips for using the most productive keywords, description, and title
          4. There's more...
            1. Webmasters/Site owners help
            2. Changing a site title and description
            3. Researching keywords
        3. Optimizing images for search engines
          1. How to do it...
          2. How it works...
          3. There's more...
        4. Using title prefix or suffix to add the store name to page titles
          1. How to do it...
          2. How it works...
          3. There's more...
        5. Generating a site map
          1. Getting ready
          2. How to do it...
          3. How it works...
          4. There's more...
        6. Configuring Magento to automatically refresh the site map
          1. Getting ready
            1. How to do it...
            2. How it works...
      7. 2. Placing Products on Shopping Sites
        1. Placing products on shopping sites: One at a time
          1. The shopper's experience
          2. Getting ready
          3. How to do it...
          4. How it works...
        2. Uploading products to Google Base
          1. Getting ready
          2. How to do it...
          3. How it works...
      8. 3. Driving Visitors to Your Product Pages
        1. Introduction
        2. Creating a basic landing page
          1. Getting ready
          2. How to do it...
          3. How it works...
          4. There's more...
        3. Adding a products block to a landing page
          1. How to do it...
          2. How it works...
          3. There's more...
        4. Ideas for static pages
          1. Fun pages
          2. Informative pages
          3. About pages
            1. The About Us page
            2. The Customer Service page
      9. 4. Making the Sale by Optimizing Product Pages
        1. Adding custom options
          1. How to do it...
          2. How it works...
          3. There's more...
        2. Adding videos, links, and other HTML to product pages
          1. How to do it...
          2. How it works...
          3. There's more...
        3. Optimizing product images
          1. Getting ready
          2. How to do it...
          3. How it works...
        4. Telling a story with product images
          1. How to do it...
          2. How it works...
        5. Changing the layout of a product page
          1. How to do it...
          2. How it works...
        6. Special pricing
          1. How to do it...
      10. 5. Increasing the Sale
        1. Upselling
          1. Getting ready
          2. How to do it...
          3. How it works...
        2. Related products
          1. Getting ready
          2. How to do it...
          3. How it works...
        3. Custom options
          1. How to do it...
        4. Cross-sells
          1. Getting ready
          2. How to do it...
        5. Quantity discounts
          1. How to do it...
        6. Offering free shipping
          1. Getting ready
          2. How to do it...
        7. Advertising free shipping in the shopping cart side block
          1. Getting started
          2. How to do it...
      11. 6. Offering and Advertising Promotions
        1. Creating a catalog price rule
          1. Getting ready
          2. How to do it...
          3. How it works...
          4. There's more...
        2. Creating a shopping cart price rule and coupon
          1. Getting ready
          2. How to do it...
        3. Creating a clearance category
          1. Getting started
          2. How to do it...
          3. How it works...
      12. 7. Engage Your Customers
        1. Customizing transactional e-mails: Enable customers to opt into receiving newsletter
          1. How to do it...
          2. How it works...
        2. Automatically signing up customers for the newsletter
          1. How to do it...
          2. How it works...
        3. Moving the newsletter subscribe block to the right column
          1. Getting started
          2. How to do it...
        4. Creating a newsletter
          1. How to do it...
          2. There's more...
        5. Sending a newsletter
          1. How to do it...
        6. Enabling customers to publish their wish list with an RSS feed
          1. Getting started
          2. How to do it...
          3. How it works...
        7. Choosing the social networking site
          1. Twitter
            1. How to do it...
            2. There's more...
          2. Posterous
            1. How to do it...
            2. How to do it...
          3. Facebook
            1. Respond to customers
            2. Creating events
            3. How to do it...
            4. Post photos and videos
            5. Discussions
            6. How to do it...
            7. Sign up for a Facebook page
            8. How to do it...
        8. Customizing transactional e-mails
          1. How to do it...
          2. There's more...
      13. 8. Let Your Customers Speak
        1. Customer reviews
          1. Enabling reviews
            1. How to do it...
          2. Moderating reviews
            1. How to do it...
            2. How it works...
            3. There's more...
        2. Customer ratings
          1. Enable ratings
            1. How to do it...
          2. Apply one of Magento's default rating scales
            1. How to do it...
          3. Create a rating scale
            1. How to do it...
            2. How it works...
        3. Polls
          1. What can you do with a poll?
            1. Have some fun
            2. Or, be sincere
            3. Remember, anyone can answer
          2. How to do it...
        4. Tagging
          1. How to do it...
          2. How to do it...
          3. Use the tag report to run a tagging contest
            1. Limitations of the tagging report
            2. How to do it...
            3. There's more...
        5. Enabling e-mail to a friend
          1. How to do it...
          2. How to do it...
          3. There's more...
      14. 9. Internationalization
        1. Internationalization is more than a new language
        2. Website, store, store view: What's the difference?
        3. Installing a language pack
          1. How to do it....
          2. There's more...
        4. Creating a new website/store/store view
          1. How to do it....
          2. There's more...
        5. Setting up your international website/store/store view under a separate URL
          1. How to do it....
        6. Enabling and translating your products for the international store view
          1. How to do it....
            1. Prices tab
            2. Meta information
            3. Images
            4. Inventory
            5. Categories
            6. Related products, up-sells, cross-sells
            7. Product reviews, product tags, customer tagged products
            8. Custom options
        7. Translating CMS pages (Front page, About Us, Customer Service, and so on)
          1. How to do it...
          2. How it works...
        8. Translating transactional e-mails
          1. How to do it...
        9. Setting the currency for your international store
          1. How to do it...
        10. Having a grand opening sale for your international storefront
          1. How to do it...
          2. How it works...
      15. 10. Create a Wholesale Store
        1. The customers are the difference
        2. Using the same storefront for wholesale and retail customers
        3. Creating a CMS page explaining conditions for becoming a wholesale customer
          1. How to do it...
        4. Creating a static block, and adding it to your catalog pages
          1. How to do it...
          2. There's more...
        5. Creating a customer group and assigning customers to the wholesale group
          1. How to do it...
        6. Creating a tax rule that removes sales taxes for wholesale customers
          1. How to do it...
          2. There's more...
            1. Check your shopping cart price rules
        7. Creating quantity discounts for wholesale customers
          1. Tiered pricing
            1. How to do it...
            2. There's more...
          2. Catalog price rule
            1. How to do it...
        8. Planning your wholesale strategy