Solve real-world Magento sales problems with a collection of simple but effective recipes
Build a professional Magento sales web site, with the help of easy-to-follow steps and ample screenshots, to solve real-world business needs and requirements
Develop your web site by using your creativity and exploiting the sales techniques that suit your needs
Provide visitors with attractive and innovative features to make your site sell
Part of Packt's Cookbook series: Each recipe is a carefully organized sequence of instructions to complete the task as efficiently as possible.
Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.
This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.
This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.
This practical book, packed with easy-to-flow recipes, tips, and tricks, will help you enhance your sales tactics and boost the sales of your Magento site