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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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INTRODUCTION

By Jerry Della Femina

RICHARD KIRSHENBAUM ALMOST KILLED ME.

I was driving my car on New York’s Henry Hudson Parkway on a rainy October morning in 1988 when I looked up and saw an outdoor billboard for Kenneth Cole shoes.

The headline, to get people to take part in the upcoming election, was just three letters: VOT.

The picture above it was George H.W. Bush’s spelling-challenged Vice President, Dan Quayle.

The billboard was so funny, so fast, so perfect, I kept staring at it while I was driving 70 miles an hour, and I drifted into the next lane.

The driver whose car I had turned toward frantically honked his horn. I jammed on the brakes and my car skidded around and was now facing ongoing traffic.

Two cars driving behind me came within ...

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